Knox JD Template at Knox Systems | USA

Knox Systems

Knox JD Template

USA (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own Knox\'s digital demand engine with ABM discipline, delivering pipeline with tight Sales alignment while staying hands-on in the early phase and navigating complex federal buying cycles.

Demand Gen & ABM Strategy: own programs across paid, website, email, digital ABM, and other channels to drive pipeline
Marketing Ops & Tech: define the martech stack, attribution, scoring, routing, dashboards, and cross-team accountability
Website/SEO & Forecasting: run the site as a demand engine, optimize for discovery and conversion, and plan data-driven pipeline with Sales & Finance

Job Description

The Director of Demand Generation, ABM, and Marketing Operations owns Knox's digital demand engine - driving awareness, interest, and pipeline generation across the full customer journey.
You will set demand and ABM strategy while staying hands-on in execution, especially early on. Your primary mandate is measurable, sales-aligned pipeline. MQLs are an input, not the end goal.
Own demand generation strategy with a primary focus on pipeline creation and revenue impact, not lead volume
Design, execute, and scale digital-first demand programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels
Build and manage demand generation budgets with continuous ROI tracking and reallocation based on performance
Consistently meet or exceed pipeline targets; report results and learnings to the executive team
Account-Based Marketing
Build and iterate on tiered ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees
Leverage intent signals and first-party data to prioritize accounts and personalize outreach at scale
Support long, complex buying cycles typical in federal and regulated markets

5+ years of B2B demand generation experience in SaaS or complex, technical products
Proven track record generating sales-aligned pipeline through digital demand and ABM programs
Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing
Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results
Hands-on experience with marketing operations and martech: attribution, lead scoring, routing, CRM integration, and marketing automation
Hiring Requirement: Due to the nature of our work with federal government clients and compliance with applicable regulations, this position requires U.S. citizenship. Dual citizenship is not permitted for this role. Candidates must be able to provide documentation verifying sole U.S. citizenship status as part of the background check process.
Any offer of employment is contingent upon the successful completion of all required pre-employment screenings, including a background check, in accordance with applicable laws and government contract requirements.

Knox offers a competitive employee benefits package including Medical, Dental, Vision, Life & Disability, unlimited PEO, and an employee funded 401k plan. Please note, benefits are subject to change.
We are an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.