International Marketing Manager

Responsibilities

• Develop and execute marketing strategies that support business growth primarily across international markets.
• Partner with International Sales and distributor networks to support product launches, regional marketing initiatives, and commercial objectives.
• Analyze market trends, customer insights, and competitive activity to help identify opportunities and inform marketing plans.
• Work with brand leaders and within brand standards to tailor brand messaging, campaigns, and promotional programs to meet the needs of diverse international markets while maintaining brand consistency.
• Collaborate with distributors and channel partners to execute localized marketing campaigns, promotions, and customer engagement programs.
• Support new product launches through international market planning, promotional activities, and go-to-market execution.
• Work with internal creative team and external support as needed to create marketing content, advertising, digital campaigns, trade show materials, and other customer-facing communications.
• Work cross-functionally with sales, product management, creative, agency, and media partners to execute marketing initiatives across multiple countries and cultures.
• Support relationships with brand ambassadors, influencers, industry media, and key external partners to grow brand awareness and engagement.
• Monitor campaign performance, track budget expenditures, and provide recommendations to improve marketing effectiveness and support business objectives.

Requirements

• Bachelor’s degree in Marketing or related field, MBA a plus
• 3-5 years of experience in marketing, brand management, product marketing, channel marketing, or commercial marketing; 1-2 years management experience preferred
• Strong project management, writing and organizational skills
• Experience with marketing, project management and creative collaboration tools and software, such as Sprout Social, Trello and Dropbox
• Experience in consumer products marketing
• Experience in sporting goods or leisure products marketing preferred
• Excellent communication and presentation skills, both written and verbal

Preferred

• Experience developing or executing marketing programs in international markets, preferably Europe.

Benefits

• At The Kinetic Group, we believe the people who build great products deserve great support. That's why we offer day-one healthcare coverage, company-paid parental leave, a dollar-for-dollar 401(k) match up to 6%, career development opportunities, education assistance, and paid time away from work to help you thrive both professionally and personally.