Director, Digital Marketing

Responsibilities

• Lead the evolution of Kellogg’s paid and social digital marketing strategy in response to platform shifts, AI ‑ mediated discovery, and changing audience behaviors.
• Design and steward Kellogg’s paid and social digital ecosystem, aligning channel mix, funnel architecture, creative strategy, and investment pacing to address performance needs and changing market conditions.
• Serve as a strategic advisor to senior leadership and business leads, translating emerging digital risks and opportunities into clear recommendations, tradeoffs, and forward ‑ looking roadmaps.
• Oversee performance and optimization across search, social, programmatic, and emerging channels, adjusting investment, targeting and channel mix based on performance and audience behavior.
• Lead organic and paid social media strategy across the portfolio, ensuring alignment with brand positioning while adapting to platform ‑ specific shifts and content consumption trends.
• Partner with internal teams to support content and SEO strategy, ensuring discoverability and relevance across both traditional search and AI ‑ driven discovery environments.
• Provide digital marketing direction to cross-functional teams developing high-impact content and creative assets.
• Guide the evolution of Kellogg’s digital measurement and reporting ecosystem, ensuring analytics, attribution, and experimentation frameworks keep pace with automation and AI ‑ driven optimization.
• Partner with IT, data, and CRM teams to enhance reporting, insight generation, and performance visibility for digital marketing efforts.
• Partner with the IMC Senior Director of Digital Strategy and other stakeholders to align digital marketing priorities with broader institutional objectives.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8+ years of progressive experience in digital marketing, with a strong track record of team leadership, channel strategy, and performance-driven execution.
• Expertise in digital advertising, social media strategy, content marketing, and analytics.
• Proven ability to lead cross-functional teams and drive collaboration across departments.
• Experience managing budgets and optimizing digital marketing spend for maximum ROI.
• Strong ability to communicate complex digital strategies to senior leadership in a clear and impactful manner.

Preferred

• Master’s degree in marketing, business, or a related field.
• Experience within the higher education sector or a similar complex, multi-stakeholder environment.
• Demonstrated ability to create compelling and effective marketing communications content that engages target audiences.
• Demonstrated experience managing marketing communications projects in a timely, efficient, and effective manner.
• Strong leadership skills with a focus on coaching, mentorship, and team development.

Benefits

• health, dental, vision, disability, and life insurance; paid vacation and holidays; paid medical/sick and parental leave; tuition benefits for the employee and dependents; pre-tax and flex spending accounts for commuting and dependent care; generous retirement savings options; and wellness programs.