Senior Digital Marketing Manager

Responsibilities

• Build and own a content strategy that establishes DataVisor as a thought leader in fraud, risk, and financial crime.
• Run the editorial calendar, work with subject matter experts, and hold a high bar on quality.
• Plan distribution so every piece reaches the right audience across search, email, paid, and social.
• AI visibility and SEO
• Optimize AI Search for Fraud Typologies: Tailor AEO/GEO and thought leadership content to address rapidly evolving fraud vectors (e.g., synthetic identities, account takeover, and AI-driven social engineering)
• Track our visibility in AI answers and what's driving or limiting it.
• Own organic search strategy, from keyword and topic planning to on-page and technical SEO, and grow organic traffic from our target audience.
• Build and manage our presence on the third-party sites that buyers and AI tools rely on, like G2, Reddit, and Quora.
• Website
• Publish and update pages in Webflow, including new product and landing pages.

Requirements

• 7+ years in B2B marketing, ideally at an enterprise SaaS company with a long sales cycle.
• You're AI-first in how you work. You use AI tools every day for research, content, analysis, and ops, and you're always looking for ways to do more with them.
• Experience owning content strategy: building a brand's point of view, deciding what to publish and why, and tying content to business results.
• Hands-on experience improving a brand's visibility in AI search answers (AEO/GEO), and a clear view of how LLMs are changing the way buyers find vendors.
• A demonstrated increase in organic traffic you can point to, plus strong technical SEO knowledge.
• A strong track record running email programs for B2B enterprise SaaS: segmentation, nurture, deliverability, and testing.
• Hands-on experience managing Google Ads, Bing Ads, and LinkedIn Ads for enterprise B2B audiences, with results you can explain.
• Strong experience creating and running display ads for both awareness and outbound campaigns, ideally including person-based platforms.
• Experience growing a B2B brand's social presence, especially on LinkedIn.
• Strong tracking and analytics skills: GA4, Google Tag Manager, UTMs, conversion tracking, and attribution in HubSpot.

Preferred

• Experience working in B2B SaaS, fintech, or fraud-prevention technology environments, with familiarity with AI- and data-driven fraud detection solutions.
• Experience supporting ABM programs for high-value enterprise accounts.
• Exposure to fintech, banking, fraud, risk, or compliance audiences.
• Webflow experience, or another website builder and a willingness to learn Webflow quickly.
• Experience with behavior analytics tools like Mouseflow or Hotjar (heatmaps, session recordings, click tracking).
• Comfortable making quick creative edits in Figma, Canva, or similar tools.