Director of Digital Marketing

Responsibilities

• Inbound strategy: Own the inbound marketing strategy and the top-of-funnel number, which covers organic, AI-search, and paid traffic and the volume and quality of inbound MQLs. It's measured against a channel forecast shared with Sales.
• SEO & AEO: Set search and answer engine optimization strategy so that YCharts ranks for priority topics and is the source cited in AI-generated answers when advisors research.
• Content strategy alignment: Align with the Content team priorities (topic clusters, target questions, briefs, and refresh opportunities) and measure which content earns rankings, AI citations, and conversions.
• Conversion & site performance: Lead funnel strategy from first visit to demo or free trial across WordPress and HubSpot landing pages. Over time, create disciplined testing program to optimize conversion to demo.
• Paid media: Direct the agency's strategy, budget allocation, and test plans across paid search, social, and display, and hold the program accountable for lead quality and demo conversion rather than clicks or volume.
• Sales & marketing alignment: Partner with Growth Marketing, Marketing Ops, and Sales leadership on MQL criteria, routing, and feedback loops so inbound leads convert to demos. Support Demand Gen's account-targeted programs with paid media and site capabilities.
• Measurement: Define inbound KPIs and an operating rhythm, with reporting built alongside Marketing Ops on the company's shared attribution model.

Requirements

• 8+ years of digital or growth marketing experience in high-growth B2B SaaS, ideally fintech or financial services, including 3+ years leading SEO and paid programs against a traffic or pipeline target.
• A proven record of building and scaling an inbound program, with quantifiable growth in traffic, leads, and pipeline.
• Deep technical and content SEO expertise, and a working point of view on how AI answer engines select and cite sources and how to measure visibility in them.
• Strong technical fluency: you can review audits and Search Console data and write clear requirements for engineers and developers. Hands-on coding is not required.
• Experience directing agencies and external partners, including paid media across Google Ads, LinkedIn, with accountability for budget and lead quality.
• Working experience with HubSpot, WordPress, GA4, Search Console, and an SEO platform such as Semrush, Ahrefs, or Conductor.
• Comfort moving between strategy and execution. You\'re scrappy enough to ship quickly and disciplined enough to build systems that scale.
• Strong cross-functional partnership skills across Product, Engineering, Design, Content, Demand Generation, and Sales.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Benefits

• 100% employer-paid health, dental, and vision insurance.
• 401(k) match to support your financial future.
• Opportunities for internal mobility and cross-functional collaboration.
• Flexible time off, vacation days, sick days, and a celebration day.
• Paid parental leave to support work-life balance.
• Professional development stipend to help you grow in your career.
• Hybrid work schedule with flexibility to work both in-office and remotely.
• Summer hours so you can enjoy more sunshine.
• Recognition programs to celebrate contributions and milestones.
• Modern, centrally located offices stocked with premium snacks, coffee, beverages and weekly lunch credits to fuel your day.