Digital Marketing Specialist

Responsibilities

• Build, launch, and optimize campaigns across platforms such as Meta, Google, LinkedIn, YouTube, and emerging channels
• Manage targeting, budgets, bidding, and creative variations, monitoring delivery, pacing, and performance to maximize efficiency
• Develop and refine audience segmentation to improve targeting and campaign performance
• Run structured A/B and multivariate tests across ads, landing pages, and conversion flows
• Maintain campaign tracking, naming conventions, and measurement standards
• Produce and interpret performance reporting, analyzing funnel data to improve acquisition efficiency and signup quality and turning findings into clear recommendations
• Partner with Revenue Marketing, Creative, and Web teams on campaign strategy and advertising and landing page needs, giving performance-informed feedback to designers and copywriters
• Stay current on platform capabilities, attribution changes, and best practices, and help improve workflows and reporting standards
• Driving campaign performance and acquisition efficiency, so we reach and convert customers effectively
• Partnering with Growth Marketing, Creative, and Web to turn campaign strategy into measurable results

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
• 3+ years of experience in digital marketing, with a focus on campaign management and optimization, including managing targeting, budgets, and performance within major ad platforms such as Meta, Google Ads, LinkedIn, YouTube, or TikTok
• Experience analyzing performance data to drive optimization decisions, using tools like GA4, Google Tag Manager, Looker Studio, or other reporting and analytics platforms
• Experience executing and analyzing A/B tests and structured experiments, with a working understanding of audience segmentation, attribution, and funnel analysis
• Clear communication, with the ability to explain performance insights and testing learnings to cross-functional stakeholders
• Strong organization and sound judgment, balancing analytical thinking with creativity across multiple campaigns and priorities
• Experience in B2B SaaS, app-based products, or subscription-based businesses, preferred
• Google Ads, Meta Blueprint, or LinkedIn Marketing certifications, or experience with CRO tools or landing page experimentation platforms, preferred
• A continuous growth-mindset, with a focus on learning, embracing challenges, and continuously improving
• A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems

Benefits

• We also offer meaningful equity and other benefits.