Responsibilities

• Own Gen Z consumer research across shopping behavior, food culture, and media habits, then synthesize insights into clear growth opportunities
• Define a sharp “Why We Win With Gen Z” brand framework rooted in La Brea Bakery’s product, heritage, and points of difference
• Identify the highest value Gen Z occasions and consumption moments that unlock incremental demand
• Turn strategy into practical playbooks across retail, foodservice, packaging, social, and partnerships
• Build executive ready storytelling and present clear recommendations to senior leadership
• Lead a capstone project to define a clear “Why We Win With Gen Z” strategy, translating consumer insights into actionable recommendations across retail, foodservice, packaging, and digital marketing. The intern will partner closely with Marketing, Sales, and Innovation and present findings to senior leadership at the end of the program.

Requirements

• Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Communications and Analytics, preference for intern in Junior year
• GPA of 3.0 or higher
• Consumer research and insight synthesis
• PowerPoint and executive storytelling
• Basic data analysis and trend interpretation
• Social and digital content literacy
• Strong written and verbal communication
• Must be able to work full-time for a minimum of 11 consecutive weeks (June 1 – August 14)
• Must be able to work from the LA HQ, Monday-Thursday with the flexibility to work remotely each Friday
• Must pass pre-employment background and drug screening with satisfactory results