Intermediate Channel Marketing Specialist

Denver, CO (On-site)

$65K/yr – $74K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive cross‑channel marketing campaigns from planning through measurement, collaborating with creative and analytics to translate learnings into action.

  • Own digital and promotional campaigns across websites, social, email, and collateral.
  • Lead discussions on planning, development, and program execution while evaluating impact.

Job Description

Responsibilities

  • Manage digital and promotional activities related to strategy, execution and reporting.
  • Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral.
  • Participate in discussions on marketing planning, campaign development, and program execution.
  • Help evaluate project effectiveness using qualitative and quantitative methods.
  • Partner with the creative team to create marketing assets and copy for assigned campaign work.
  • Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
  • Assist in campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans.

Requirements

  • Bachelor’s degree in marketing, business, communications, or equivalent experience
  • Two years of experience in marketing communications, digital marketing or project management
  • Experience executing digital campaigns and marketing programs
  • Moderate understanding of traditional and digital platforms
  • Technical acumen
  • Creative thinker
  • Excellent communication and relationship building skills
  • Organizational skills and the ability to manage multiple projects in a fast-paced environment

Preferred

  • Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
  • Financial services industry experience

Benefits

  • What We Offer
  • Compensation Benefits
  • - Competitive Pay
  • - Bonus for Eligible Employees
  • Benefits Package
  • - Pension Plan
  • - 401k Match
  • - Employee Stock Purchase Plan
  • - Tuition Reimbursement
  • - Disability Insurance
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Transamerica

3.4 Glassdoor

Longer lifespans are changing the way we exist. Instead of the traditional stages of learn, work, and retire, we now have the potential for a more fulfilling, multi-stage life. With this opportunity comes the need to plan for it. We enable financial professionals, brokers, agents, advisors, and employers to energize clients and employees to seize the possibilities longevity brings. So, no matter where someone is on their journey, we can help them pursue the freedom to live the life they want. Transamerica. Live your best life. Securities distributed by Transamerica Capital, Inc.Social terms: https://www.transamerica.com/social-media-guidelines

Founded in 1904
Baltimore, Maryland, USA
15K employees (550 in marketing)
56% recommend to a friend
73% CEO approval

Salaries

Posted range

$65K/yr – $74K/yr

Taken straight from the job posting.

Channel Marketing median pay in the United States

$110K/yr

Most pay falls between $84K and $149K. Based on 391 salaries.

See all Transamerica salaries

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$14
Traffic Source Mix
Search
20.1%
Direct
74.7%
Referral
4.5%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~15.5K
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Intermediate Channel Marketing Specialist

Transamerica · Denver, CO · On-site