Integrated Marketing Specialist

Responsibilities

• Support all aspects of day-today operations across the broad reach function and integrated marketing
• Collaborate with cross functional internal teams across (but not limited to) paid media, PR, BI, data, and finance while also building relationships with external agency partners
• Analyze performance results for broad reach channels and provide insightful findings, recommendations and optimizations to meet KPI goals
• Support digital marketing performance monitoring and reporting efforts
• Assist in building utms, c-tracking and QR codes for Integrated Marketing campaigns as well as other cross-functional initiatives
• Manage invoicing, pacing and budget management across Broad Reach marketing channels
• Develop presentations, conduct competitive analysis and other documents to communicate performance recaps and insights to the broader marketing organization
• Support integrated campaign planning, taxonomy and launch prep, execution and reporting efforts across Core Conditions, Pets, and Subscription campaigns

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field or the equivalent in related experience.
• 2+ years of experience in performance marketing, ad agency or similar
• Familiarity with broad reach mediums such as streaming video (OTT/CTV, OLV), streaming audio, linear TV, terrestrial radio and podcasts media planning and execution
• Understanding of performance marketing and ability to work toward revenue and efficiency goals
• Skills in Microsoft Office and/or Google Suite
• Strong analytical and quantitative skills
• Strong written, verbal communication, collaboration and presentation skills

Benefits

• medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!