Sr Integrated Marketing, GTM Lead

Responsibilities

• Own integrated GTM strategy and execution for consumer product launches, feature releases, seasonal campaigns, and growth initiatives.
• Develop compelling product positioning, messaging, creative briefs, and campaign narratives that resonate with consumer audiences.
• Plan and execute integrated marketing campaigns across digital channels, including paid, owned, earned, social, web, and lifecycle marketing.
• Partner with Product, Creative, Growth, Media, PR, Analytics, and other teams to bring campaigns from concept through launch and optimization.
• Develop consumer journey strategies that drive awareness, acquisition, activation, engagement, and long-term retention.
• Translate consumer insights, competitive intelligence, and business priorities into actionable marketing strategies.
• Manage campaign plans, deliverables, timelines, stakeholder alignment, and execution details to ensure successful launches.
• Define KPIs, analyze campaign performance, identify opportunities for improvement, and translate insights into actionable recommendations.
• Identify opportunities to connect product marketing initiatives with broader consumer campaigns, seasonal moments, and ecosystem partnerships.
• Develop executive-ready updates and recommendations that communicate campaign impact and growth opportunities.

Requirements

• Significant experience in integrated marketing, digital marketing, consumer GTM, or product marketing , ideally within consumer technology, digital products, platforms, or subscription businesses.
• **Recent, hands-on experience developing and executing integrated digital market