Associate Director, Integrated Planning & Strategy

Responsibilities

• Architect full-funnel ecosystems that integrate paid, owned, earned, and shared touchpoints to deliver cohesive and connected consumer experiences.
• Partner with clients as a strategic growth advisor, identifying opportunity space, shaping business challenges, and unlocking new opportunities beyond media investment.
• Define end-to-end connections strategies grounded in audience, cultural, and behavioral insights—linking communications, content, and commerce into a unified system.
• Orchestrate the interplay between brand building and performance, ensuring immediate impact while compounding long-term brand equity.
• Lead cross-functional teams (Strategy, Creative, Media, Data, Technology) to develop experience-led solutions, not just channel plans.
• Translate data and insights into clear narratives and actionable frameworks that influence senior stakeholders and drive decision-making.
• Establish holistic measurement approaches that connect exposure, engagement, and outcomes—moving beyond siloed channel attribution to true effectiveness storytelling.
• Drive innovation in how we connect with audiences, continuously evolving frameworks, tools, and approaches to stay ahead of changing behaviors and platforms.
• Play a leading role in new business and thought leadership, articulating a differentiated vision for integrated strategy and connections planning.
• Mentor and elevate a team of strategists, fostering systems thinking, curiosity, and strategic rigor in their work.

Requirements

• 5-7 years of experience in omni-channel media strategy and planning, with a proven track record of leading large-scale accounts.
• A strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands, and customers interact
• Experience in "Connections Planning" or Integrated Marketing Communications (IMC), with a deep understanding of how content and media intersect.
• Expert-level proficiency with media research and audience profiling tools (GWI, MRI, ComScore, Pathmatics, etc.).
• Demonstrated success in managing 360-degree sponsorship or tentpole campaign planning.
• Strong leadership presence with the ability to influence senior clients and navigate complex multi-agency (IAT) environments.
• A data-driven mindset paired with creative intuition—you know how to back up big ideas with hard numbers.
• Proven experience in managing and growing direct reports, building a culture of excellence and curiosity.