Responsibilities

• Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach
• Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
• Develop influencer briefing materials that lead to compelling, ownable content
• Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
• Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns
• Partner with media and performance teams to develop influencer assets for paid social channels
• Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience
• Coordinate travel logistics and booking for influencers/talent as needed

Requirements

• Undergrad degree
• 3+ years of experience in marketing, preferably in social media and influencer marketing
• Understanding of social channels (existing and emerging), influencer/creator marketplace
• Experience managing and contracting influencer talent
• Uses AI to move faster across ideation, content, audience insights, and testing.
• Experience with affiliate marketing and Impact affiliate platform is a plus
• Strategic thinker who thrives in a fast-paced environment
• Strong writing and communication skills
• Strong analytical skills
• Strong EQ and ability to assess nuance in conversations and react accordingly

Benefits

• To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!