Responsibilities

• Own influencer, creator, and affiliate partnerships as a real acquisition channel: sourcing, negotiating, and running the deals end to end, and owning the channel's CPA and volume outcomes.
• Turn creator relationships into performance media: whitelisted/Spark ads, host-reads, and affiliate placements that run alongside and lift our paid social engine.
• Operate independently, drive clarity where it doesn't exist, and build a function from the ground up.
• Build the influencer and creator engine: source and vet creators, negotiate terms (moving deals toward CPA/hybrid structures where possible), manage the relationships, and keep a high-velocity pipeline from first contact to live placement.
• Own affiliate and performance partnerships: personal finance publishers, comparison sites, creators, and communities relevant to credit building - sourcing, structuring, and growing the deals that drive measurable acquisition.
• Turn partnerships into performance media: secure usage and whitelisting rights in every deal, and feed creator content into our paid social accounts as Spark/whitelisted ads in partnership with our performance marketing team.
• Own channel outcomes: CPA and volume for influencer and partnership channels, with asset-level and deal-level performance as your scorecard.
• Read and act on measurement: use our attribution and incrementality readouts (promo codes, vanity URLs, holdouts) to reprice deals, kill what doesn't perform, and double down on what does; the team supports test design and media buying.
• Build the playbook: deal templates, standard usage-rights terms, partner scorecards, and the processes that let this function scale beyond one person.
• Extend the brand through partnerships: organic social presence, creator collabs, co-marketing, podcast appearances, and earned-media placements with finance publishers; this is a secondary lane that runs through your partner pipeline, with acquisition outcomes always first.

Requirements

• 4+ years in influencer, affiliate, partnerships, or performance-partnership marketing at a consumer startup (preferably consumer fintech), with a track record of deals that drove measurable acquisition - not just reach.
• Deal-savvy and scrappy: you can find, negotiate, and run external partners without hand-holding, and you've moved partners from flat-fee to performance-based terms.
• Fluent enough in data to be effective: you can read a CPA report or an incrementality readout, act on it, and defend your channel's numbers; you think in incremental impact, not impressions.
• Familiar with how creator content becomes paid media: whitelisting, Spark Ads, usage rights, and what makes creator assets perform in-feed.
• You get more done with AI: we expect everyone here to lean on AI tools to punch above their weight; it's part of how we stay this lean and efficient.
• Self-starter who thrives in ambiguity, handles shifting priorities fluidly, and takes full ownership of outcomes.
• Highly autonomous and thrive with high ownership in a small, fast-moving remote team.

Preferred

• Bonus: experience in credit, lending, fintech, or another regulated / consideration-heavy category.
• Bonus: experience with offline and emerging channels (podcasts/audio host-reads, CTV, direct mail, sponsorships) - we'd love someone who can eventually source and run deals here too, with measurement and media buying supported by the team.
• Bonus: hands-on experience inside Meta or TikTok Ads Manager.
• Bonus: experience standing up a partnerships or influencer function from scratch.