Responsibilities

• INFLUENCER MARKETING:
• Own end-to-end campaign execution, managing the full campaign lifecycle, from strategic briefing, creator selection, and contract negotiation to content approval, trafficking and final performance reporting
• Refine and maintain influencer casting frameworks tied to Pura’s brand archetype, ensuring strategic alignment and visual consistency across every campaign
• Align Pura with image-enhancing creators, while maximizing cultural relevance
• Design and execute influencer strategies tailored to the campaign objective, whether the goal is expansive brand awareness or driving immediate conversion/revenue
• Serve as the connection point to build strong and deep connections with agents and talent, ensuring consistent communication and high-touch support
• Oversee our product gifting roadmap, collaborating with internal creative and production partners to develop and execute creative mailers and evergreen seeding
• Optimize affiliate platforms (e.g., Shopmy, LTK) to identify new talent, process inbound requests, manage “opportunities” and track results to inform future strategy
• Collaborate on content whitelisting and ad needs, including trafficking raw assets for editing, managing partner access request and work with external agency to track results to inform future strategies
• Oversee influencer budgets, ensuring real-time spend tracking and reporting to accounting and paid media stakeholders

Requirements

• 6-8 years of relevant experience; beauty/wellness experience preferred
• Proven ability to cultivate strong relationships with brand ambassadors, creator agencies, etc.
• Experience with talent contract negotiation and briefing process
• Strong analytical skills to evaluate success of campaigns, content and programs
• Experience in event management and execution
• Excellent creative judgment to identify on-brand partnerships and content
• Self-starter with the ability to thrive in a remote work setup
• Positive attitude, empathy, and high energy
• Pop-culture obsessed with a finger on the pulse for the newest, hottest, latest in beauty, fashion and wellness trends
• Maintain a strong understanding of the competitive landscape