Company overview

Pura is a smart fragrance brand offering an innovative way to fill your home with premium, customizable scents. App-controlled features empower you to control fragrance intensity, set schedules, and swap scents from your smartphones. With options for personalized settings, safe & clean fragrances, and partnerships with luxury fragrance brands, Pura provides a unique, sustainable, and elevated scenting experience to transform any space.
Founded in 2014
Pleasant Grove, Utah, USA
255 employees (40 in marketing)
62% recommend to a friend
57% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount -0.4% year over year

Funding

Total funding

$4.4M

Last raise

Series Unknown, 4 years ago

Funding history

Jan 2022

Venture Round Pura

Feb 2020

Seed Round Pura · $4.4M

Audience

Monthly website visitors
1.6M
Month over month+11.4%
Quarter over quarter-37.9%
Top sourceDirect (65.4%)
Ad budget per month$57.4K
Average search rank48.4
Traffic source mix
Direct
65.4%
Search
24%
Referral
5.4%
Social
3.7%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

17.2K

12-mo growth

+19.2%

Monthly growth

+4.3%

News

Links