Associate Social Media & Influencer Marketing Manager

USA (Remote)

$52K/yr – $83K/yrMid Level1+ years expFull time

Posted 3 days ago

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Job Summary

Own social media strategy execution and influencer programs, coordinating content planning, activation ideas, and cross-functional measurement while partnering with agencies and support teams.

Social content planning and influencer campaigns
Cross-functional KPI measurement
Agency partnerships and community tone alignment

Job Description

Responsibilities

Oversee social media content planning, influencer activities, and paid media amplification
Build social and influencer plans to support brand objectives
Partner and execute with agency partner on social boosting and influencer support
Execute social first content plan to build community and drive engagement
Share social-first activation ideas to integrate into content and media
QA content with brand, legal, product, creative, ensuring platform best practices
Partner with Customer Support on tone and voice for community management responses.
Measure and report KPIs to elevate insights through cross functional conversations
Stay in tune with culture in the industry, spotting cultural patterns, topics, and elevate opportunities to brand teams for approval and activation

Requirements

Bachelor's degree in marketing or a related field
At least 1-3 years in influencer/creator or social media marketing in the consumer-brand industry or at an agency
Hands-on experience executing influencer campaigns end-to-end
Strong knowledge of social platforms (TikTok, Meta, YouTube) and ecosystem dynamics
Comfort working cross-functionally in multidisciplinary teams
Strong communication and storytelling skills
Experience in managing multiple projects and priorities
Ability to influence and build relationships across multiple key stakeholders, across several functions and levels
Creative thinking and problem solving
Consumer empathy, analytical & research skills

Benefits

Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tools and other partner programs.

Stanley Black & Decker, Inc.

3.4 Glassdoor

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.

New Britain, Connecticut, USA

29K employees (1,719 in marketing)

www.stanleyblackanddecker.com

61% recommend to a friend

60% CEO approval