Influencer Marketing Account Lead

Responsibilities

• Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI.
• Build and nurture senior client relationships, positioning Later as a trusted strategic advisor.
• Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps.
• Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue.
• Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise.
• Oversee execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and measurable impact.
• Guide Account Managers in managing day-to-day client communications and executional tasks.
• Own campaign budgets, timelines, and deliverables, ensuring projects are on track and aligned with client commitments.
• Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence.
• Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance.

Requirements

• 5+ years of experience in influencer marketing, social media, or digital campaign management, with direct client-facing experience.
• Proven ability to lead client strategy and deliver results against brand objectives.
• Strong management experience, including coaching, performance reviews, and day-to-day team leadership.
• Deep knowledge of social platforms, influencer best practices, and compliance requirements.
• Data-driven mindset with the ability to translate performance into actionable insights.
• Exceptional communication, presentation, and relationship-building skills.
• Track record of driving account growth and strengthening client partnerships.

Benefits

• Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.