In-House Creative Agency Marketing Data Analyst - C13

Responsibilities

• Monitor and forecast trends to integrate into marketing creatives
• Work closely with internal clients to collect performance results on in-house agency produced deliverables and report on the findings
• Collect competitor work samples, identify key takeaways, and share with the team
• Develop and implement a system for gathering and analyzing data, establishing baselines
• Uncover customer insights through performance result analysis to advise copy and design and strengthen engagement
• Lead lunch and learns with the in-house team and with marketing partners on marketing best practices
• Present key learnings in a concisely and comprehensively to a senior-level audience
• Think strategically to understand business needs and recommend ways of executing them through creative deliverables
• Distill information from multiple sources and synthesize it into one central, compelling story
• Work with internal clients to understand the strategy behind the key message

Requirements

• Bachelor’s degree in Business, Marketing, Mass Communication/Advertising, or related field. Experience in financial services is a plus.
• 8-10 years of related work experience (digital agency environment preferred), exceptional reporting and presentation skills
• Excellent written and verbal communication skills
• Expert in MS Office applications, especially Excel, Word and PowerPoint
• Experience using Tableau software. Knowledge in SQL, Python and/or R is a plus.
• Must have a strong ability to report data and metrics comprehensively, leveraging analytical apps and dashboards for clear visualization and insights
• Adept at gleaning customer insights from creative performance data to inform strategy
• Adaptable, Bold, Collaborative, Courageous and Determined and operates with a lot of empathy both in internal interactions and the clients
• Experience presenting to senior leaders
• Expert at reporting on market trends and performance data analysis to strengthen campaigns

Benefits

• In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.