Head of Social Content & Strategy at Blackstone Shooting Sports | Charlotte, NC

Blackstone Shooting Sports

Head of Social Content & Strategy

Charlotte, NC (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive social content strategy and production for a multi-platform brand, owning strategy, creative execution, and cross-functional alignment.

Own and execute the overall social content strategy across platforms.
Must-have: 3+ years creating/leading social content with video and editing skills.
Standout: Experience managing creators, budgets, and cross-functional collaboration.

Job Description

Responsibilities

Lead Content Strategy (20%) — Own and execute the overall social content strategy across all platforms
Track evolving trends, platform algorithms, influencer culture, and content formats — and apply them before everyone else does
Build and maintain a content calendar with planned shoots, posting schedules, and approval timelines
Develop and enforce brand voice and visual guidelines across all channels and contributors
Create & Produce Content (50%) — Shoot high-quality video and still photography for all social platforms
Edit with a social-first mindset — vertical formats, platform-tailored, attention-grabbing from frame one
Review and give feedback on content produced by team members or external creators
Manage Channels & Performance (15%) — Manage and grow social media channels using tools like Sprout Social
Own campaign budgets and reporting; work with external creators as needed
Translate analytics insights into actionable strategy adjustments
Lead Your People (5%) — Hire, onboard, and train direct reports and freelance contributors
Conduct regular 1:1s, annual performance reviews, and ongoing coaching
Coordinate with internal teams (design, events, marketing) to keep content aligned with broader initiatives
Own Client & Partner Relationships (10%) — Brief, source, and manage relationships with influencer and creator partners
Present content strategies and performance reports to stakeholders
Conduct regular check-ins to align on goals, priorities, and upcoming campaigns

Requirements

3+ years creating and leading social content — video, photography, editing, and strategy
A portfolio that proves it — we'll want to see your work
Proficiency with social-first video editing (CapCut, Premiere, DaVinci, or equivalent)
Experience managing social platforms with real results (follower growth, engagement, reach)
Comfort with analytics tools (Sprout Social, Meta Business Suite, or similar)
An eye for brand consistency — you protect the look, feel, and voice across everything
Ability to pass an ATF-compliant background check

Preferred

Firearms, outdoor, sporting goods, or lifestyle brand experience
Influencer and creator partnership management
Experience with campaign budget management and reporting
Familiarity with content scheduling platforms
Experience building content guidelines or brand playbooks from scratch
Prior experience hiring or managing a creative team member

Benefits

Full Benefits and PTO package
Matching 401K
Exceptional employee discounts
Free range membership
Professional growth and development opportunities

Blackstone Shooting Sports

Blackstone Shooting Sports, conveniently located just 3 minutes outside of Uptown Charlotte right off of I-77, is Charlotte’s newest, cleanest, most modern and safest indoor range. Blackstone’s state-of-the-art facility was designed to provide beginners with a safe, comfortable, welcoming atmosphere while still offering established enthusiasts the challenge and amenities that they expect.Blackstone’s 27,000 square foot facility features: a 25-yard indoor shooting range with 27 lanes, including a 9-lane tactical training bay designed for advanced law enforcement and civilian training; 6,000 square feet of clean, modern retail space housing an extensive stock of firearms, ammunition, apparel and accessories; two high-tech training classrooms; and a luxurious VIP Club Lounge with 9 private shooting lanes.

Founded in 2013

Charlotte, North Carolina, USA

32 employees (1 in marketing)

www.blackstoneshooting.com