Head of Product Marketing

Responsibilities

• Direct Management: Lead, mentor, and manage 1 direct report (Product Marketing Manager), setting clear team goals, priorities, and performance standards.
• PLG & Growth Strategy: Hands-on definition and execution of Product-Led Growth (PLG) strategies to turn product usage into a direct driver of customer acquisition, monetization, and expansion.
• Process & Scale: Build and formalize scalable PMM frameworks, playbooks, and standardized launch tiers to create predictable impact across high-velocity feature releases.
• Lead tightly coordinated, ongoing efforts across Product, Sales, Customer Success, and Marketing to align launch timelines, narrative integrity, and revenue goals.
• Partner with Sales and CS leadership to identify enablement priorities that shorten deal cycles and improve retention across our target ICPs.
• Messaging & Value Propositions: Own Donorbox’s central "Messaging House," defining core value propositions and competitive differentiation across diverse B2B2C ICPs (e.g., global NGOs, faith-based organizations, local communities).
• Sales & CS Enablement Assets: Build high-impact GTM assets and narratives that empower Sales and Customer Success to win, retain, and expand accounts. Equip customer-facing teams with battlecards, objection-handling guides, pitch decks, and competitive tear-downs rooted in validated customer pain points.
• Roadmap Influence & Intelligence: Act as the primary voice of the market to Product Management (PM), leveraging competitive intelligence, win/loss analysis, and customer feedback to shape product roadmap priorities.
• Research Synthesis & Application: Synthesize broad behavioral data and macro-level intelligence provided by the broader Marketing team, converting it into actionable buyer personas, messaging strategies, and positioning frameworks. Own competitive intelligence and monitoring.

Requirements

• 7+ years of progressive experience in Product Marketing leadership in SaaS, B2B, or B2B2C environments.
• Management & Process Design: Proven experience managing PMM team members and building scalable, standardized processes from the ground up.
• Product-Led Growth (PLG) Expertise: Hands-on experience developing strategies for self-serve conversion, product adoption loops, and freemium/tiered growth tactics.
• Deeply Data-Driven: Exceptional analytical ability to use quantitative metrics, product usage data, and KPI tracking to evaluate campaign performance and present business cases to the leadership team.
• KPI Definition & Ownership: Track record of defining clear performance metrics and consistently measuring the effectiveness of product marketing outcomes.
• Cross-Functional Orchestration: Strong track record of coordinating closely with Product, Sales, and CS to drive aligned commercial results.
• Outstanding narrative and messaging capabilities across distinct ICPs.

Preferred

• Background in Fintech, Philanthropy tech, Nonprofit tech, or specialized SaaS verticals.
• Experience working across multi-segment / B2B2C customer bases (e.g., small local organizations to large global entities).
• Experience balancing product-led growth (PLG) with sales-assisted GTM for larger accounts.
• Experience working across multiple geographies.

Benefits

• Fully remote work from the comfort of your home
• Generous time off policy of 21 days (birthday included 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5 sick days (dependent on state)
• Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life
• 401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4%
• Reimbursement package for home office expenses and professional development, up to $1.5k
• Eligibility for employee equity plan (stock options)
• Wellness program with fitness and mindfulness classes
• Love your work and our mission of serving nonprofits!