Head of Partner Marketing

Responsibilities

• Shape deals before they close. Work with Sales and corporate development to move promising early conversations into committed partnerships with a shared view of how to activate. You're in the room before the term sheet so the deliverables are in it.
• Own the partner activation playbook and run it on every deal. First-run, onboarding, default placement, box insert, retail demo, keynote, creators, email, offer, code or device unlock, reporting. Pick the three that matter most and hold both sides to them.
• Run the partner-facing launch. Every partnership gets a custom launch plan, assets, offer, landing page, tracked links, copy approvals, and an amplification plan.
• Craft the message for each moment. Understand both brands deeply and combine the best of each across every surface, using what already exists and tailoring it to the partner.
• Design the customer-facing offer. Free Pro months, codes, device-unlocked entitlements, bounties and uplifts tied to activation, and co-marketing commitments that work for both sides. Think user first and understand what will make them adopt fastest.
• Own measurement and the partner profit and loss. One dashboard: partner, cohort, activation, day 30, paid conversion, cost. Renew, scale, or kill on evidence.
• Run the relationship on the execution side. Weekly partner standups, deliverables tables with specs, owners, and dates. Nothing slips because nobody chased.
• Specify what the partner needs built. The setup step, the entitlement, the attribution flag. You don't build it, and you don't let the small version ship.

Requirements

• You work with partners to do unreasonable things. You've personally persuaded a partner to change their onboarding, packaging, keynote, or roadmap for a smaller company.
• You read a term sheet and know what a deliverables schedule is. You've walked away from a deal. You've turned a flat fee into an activation bounty. Not a lawyer, not a seller, but someone who knows the contract decides what marketing is possible.
• You run five or more partnerships at once without a dropped ball. Deliverables tables, standups, chasers, escalation.
• You've done at least one distribution partnership at scale (preinstall, app store, carrier, OEM, platform marketplace, or talent) and can say honestly what converted and what didn't. You know distribution is not acquisition, and you can explain why from your own numbers.
• You think in first-run, first success, and day 30. You can design a setup-wizard step, a box insert, a retail demo loop, and a 14-day creator plan, and you know which three matter.
• You won't run a partnership without a definition of done. Cost per activated user, cohort reporting, tracked links, and an honest answer to "how did you know it worked."
• You're AI-native. You built your last launch plan, deck, and deliverables tracker with agents, and you'll make ours better.
• You have taste. You can tell a six out of ten from a nine out of ten in a partner's launch video, keynote slide, or box, and you write clearly enough to approve partner copy yourself.
• You're comfortable working across Sales, Product Marketing, Engineering, and a partner's whole org with no authority over any of them.