Partner Marketing Manager, AI Products & Strategic Technology Partnerships (Contract)

Responsibilities

• Develop joint GTM strategies: Define shared audiences, product positioning, priority use cases, digital channels, campaign objectives, and success measures with enterprise technology partners.
• Assess partnership opportunities: Evaluate audience fit, complementary product capabilities, mutual value, and potential positioning conflicts to inform co-marketing strategy.
• Shape joint product messaging: Develop a compelling narrative for what the products offer together, accurately reflecting AI capabilities, limitations, and approved claims.
• Lead integrated digital co-marketing: Own campaign planning and execution across relevant channels, including co-branded web experiences, landing pages, email, paid media, social, digital content, and online product demonstrations.
• Direct campaign development: Translate strategy into clear briefs, messaging frameworks, asset requirements, and channel plans that guide copy, design, content, and production teams.
• Manage enterprise partner relationships: Serve as a day-to-day marketing counterpart to partner teams, aligning objectives, negotiating campaign commitments, resolving competing priorities, and maintaining accountability across organizations.
• Manage MDF and co-marketing investments: Plan, allocate, and track market development funds (MDF) and joint marketing budgets, including funding approvals, partner contributions, spend, reimbursement requirements where applicable, and campaign ROI.
• Coordinate cross-functional delivery: Align product marketing, partnerships, digital marketing, creative, legal, operations, and analytics teams on timelines, dependencies, deliverables, and approvals.
• Own brand and messaging governance: Maintain a shared source of truth for both partners’ brand guidelines, logo usage, asset specifications, product messaging restrictions, and approval requirements.
• Ensure launch readiness: Review digital experiences and campaign assets for strategic alignment, messaging accuracy, brand consistency, and adherence to partner requirements.

Requirements

• 5+ years in partner marketing, co-marketing, alliances marketing, or product marketing, with substantial ownership of digitally focused campaigns involving external technology partners.
• Direct experience managing marketing initiatives within enterprise-level technology partnerships, including complex stakeholder structures, joint planning, brand governance, and approvals across organizations.
• Direct experience leading co-marketing for an AI product, with clear examples of the products involved, your ownership, the digital campaign, and its results.
• Proven experience developing joint GTM strategies with technology partners, including audience definition, positioning, digital channel selection, and campaign planning.
• Demonstrated ownership of integrated digital partner campaigns from strategy through launch and optimization, spanning channels such as web, email, paid media, social, and digital content.
• Experience managing MDF or co-marketing budgets, including investment planning, funding approvals, spend tracking, and performance reporting.
• Ability to translate AI product capabilities into clear customer benefits and credible joint positioning, working with product and technical stakeholders to validate messaging.
• Experience developing creative briefs and guiding co-branded digital assets through production, partner review, and launch.
• Strong relationship management and negotiation skills, with the ability to align senior stakeholders and resolve competing priorities across partner organizations.
• Strong project management skills and the ability to independently manage multiple complex workstreams.

Preferred

• Co-marketing for generative AI products, AI applications, or AI-enabled platforms.
• Building repeatable digital partner marketing programs across multiple partners or markets.
• Working in consulting or agency environments supporting major technology clients.