Head of North America Commercial Marketing

Responsibilities

• Lead the North America commercial marketing strategy and team in support of regional business objectives, priority client segments, product initiatives, and revenue goals.
• Partner with commercial, product, and research leaders to identify growth opportunities and develop targeted marketing plans for institutional investors, asset managers, ETF issuers, exchanges, wealth platforms, advisors, brokerages, insurance firms, and other financial intermediaries.
• Represent North America marketing priorities within the global marketing organization and ensure regional business needs are reflected in campaign planning, product launches, and go-to-market activity.
• Develop, lead, and execute Account-Based Marketing and partner marketing programs with key clients and strategic commercial partners across North America to support mutual growth, client engagement, and market visibility.
• Create tailored campaigns, content, events, and sales enablement materials that address client needs and support commercial objectives.
• Oversee integrated marketing campaigns across email, digital advertising, paid media, social media, events, content syndication, and partner channels.
• Collaborate with marketing operations, analytics, digital, and content teams to improve audience segmentation, campaign performance, lead quality, and marketing return on investment.
• Ensure marketing activity supports the North America sales pipeline and provides actionable insights to commercial teams.
• Track and report on results, including engagement, qualified leads, client activation, partner participation, and contribution to business objectives.
• Guide the development of thought leadership, investor education, and product-focused content for North American audiences.

Requirements

• Experience 10-15+ years of financial services marketing experience in a B2B or B2B2C environment. Experience with an index provider, exchange, ETF or fund issuer, asset manager, wealth manager, brokerage, financial data provider, or investment solutions firm is strongly preferred.
• Proven track record developing marketing strategies that support revenue growth, client engagement, product adoption, and market share expansion.
• Experience with Account-Based Marketing, partner marketing, demand generation, campaign management, product marketing, content development, and sales enablement.
• Demonstrated ability to work with senior sales, product, and business leaders to translate business priorities into measurable marketing programs.
• Accomplished team leader and mentor, with the ability to inspire, guide and develop a high-performing marketing team while fostering collaboration, accountability, and continuous growth across the team.
• Track record of operating in a multinational, matrixed organization and collaborating across regions, functions, and stakeholder groups.
• Strong understanding of the North American investment management landscape, including asset managers, ETF issuers, exchanges, institutional investors, wealth platforms, advisors, brokerages, and financial intermediaries.
• Working knowledge of indices and index-based products, including ETFs, mutual funds, structured products, insurance-linked products, institutional benchmarks, and other investment solutions.
• Understanding of financial markets, investment themes, product distribution dynamics, and the role of indices in the investment ecosystem.
• Strong commercial orientation, with the ability to connect marketing activity to business outcomes.

Preferred

• Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field preferred.