Responsibilities

• Lead Marketing Strategy, Brand and Team
• Develop YieldMax’s brand vision and integrated marketing strategy, including positioning, messaging, product launches, and initiatives targeting retail investors, financial advisors, and brokerage platforms.
• Lead the marketing team, priorities, budget, resources, and execution while partnering closely with leadership, product development, sales, portfolio management, legal, and compliance to maintain alignment and move initiatives forward.
• Drive Digital, Social and Influencer Marketing
• Oversee social media, email, SEO, paid media, public relations, influencer campaigns, and investor education, including opportunities with brokerage firms and financial platforms.
• Lead organic and paid strategies across YouTube, X, TikTok, Instagram, Facebook, LinkedIn, and emerging platforms, continuously evaluating opportunities to expand reach and engagement.
• Build relationships with financial influencers, content creators, podcasts, media organizations, and investor communities, including interviews, product launches, AMAs, live streams, webinars, and investor Q&As.
• Develop Content, Partnerships and Brand Engagement
• Create written,graphic, audio, and video content—including fact sheets, infographics, videos, webinars, blogs, and emails—that makes ETF and options-income strategies clear, accessible, and engaging for investors.
• Manage agencies, media, technology providers, and strategic partners while developing opportunities for interviews, podcasts, educational partnerships, and thought leadership.

Requirements

• 10+ years of marketing experience, preferably in ETFs, asset management, wealth management, fintech, or financial services.
• Significant experience marketing investment products to retail and self-directed investors.
• Proven success in brand strategy, integrated campaigns, team leadership, and hands-on execution.
• Expertise in social media, digital marketing, paid media, SEO, email, content, public relations, and influencer marketing.
• Experience working with financial content creators, media organizations, brokerage platforms, or investor communities.
• Familiarity with ETFs, options-income or covered-call strategies, and SEC and FINRA marketing requirements.
• Strong communication, analytical, project management, and relationship management skills, with the ability to bring clarity and alignment across multiple stakeholders.
• A proactive, accountable approach with the ability to manage competing priorities, move initiatives forward, and collaborate effectively across teams.
• Bachelor’s degree in marketing, communications, business, finance, or a related field.

Preferred

• Deep knowledge of the ETF industry and the retail and self-directed investor landscape.
• Established relationships across financial media, influencer, brokerage, or investor communities.
• Experience marketing options-income, covered-call, or other differentiated investment strategies.