Head of Marketing

Responsibilities

• Category Creation & Brand Strategy
• Define and own the "human computing" category narrative, positioning Tavus as the definitive leader in AI human interaction
• Build a world-class brand that resonates with developers, enterprises, and prosumers
• Drive viral awareness moments and cultural conversations. This isn't purely B2B marketing; you'll craft campaigns that capture imagination and drive organic growth
• Develop compelling messaging and positioning across multiple audiences: technical developers (API-first), enterprise buyers, and end-users
• Lead thought leadership initiatives, executive visibility, and other activities
• Product Marketing
• Own go-to-market strategy for PALs (consumer), CVI APIs (developers), and the Tavus Platform (enterprise)
• Translate complex AI research (Phoenix-4, Raven-1, Sparrow-1) into compelling value propositions for technical and non-technical audiences
• Create product narratives, sales enablement materials, case studies, and customer proof points

Requirements

• 8+ years of marketing experience, with at least 3+ years in leadership roles at consumer products industry, high-growth B2B SaaS or developer-focused companies
• Proven track record building and scaling marketing from early stage ($5M-$50M ARR) through hypergrowth
• Deep expertise in product marketing, brand strategy, and technical product marketing for developer-focused products
• Experience with both product-led growth (PLG) and enterprise sales motions
• Strong storytelling ability—you can distill complex technology into compelling narratives
• Data-driven mindset with experience partnering with growth teams on pipeline and revenue metrics
• Entrepreneurial builder mentality; comfortable operating in ambiguity and moving fast

Preferred

• Experience marketing cutting-edge AI/ML products or foundational models
• Background at companies that defined new categories or emerged as category leaders
• Technical background or deep comfort working with engineering and research teams
• Experience marketing to multiple personas: developers, technical decision-makers, and C-suite buyers
• Strong network in AI, developer tools, or SaaS communities

Benefits

• When you join Tavus, you’re joining a diverse and supportive team. Our work is driven by our people, and our success is shared by all. This position has a flexible work schedule, unlimited PTO, competitive healthcare, and gear stipends, as well as plenty of fun. At the end of the day, we want Tavus to be a place for you to learn, directly drive impact, and work with a team you love.
• To learn more about our team culture and benefits, check out our hiring page.