Head of Marketing – Growth & Market Expansion

Responsibilities

• Growth & Market Expansion: Own customer acquisition, engagement, retention, and order volume across both existing and new markets. Build and execute scalable, hyperlocal playbooks to launch new territories while adapting to the unique pulse of each community.
• Integrated Campaign Execution: Lead multi-channel campaigns spanning paid digital, social, lifecycle marketing (email/push), direct mail, door hangers, and grassroots events to drive customer penetration at the neighborhood level.
• B2C & B2B Merchant Marketing: Drive hungry consumer demand while developing collaborative marketing initiatives that support restaurant merchant acquisition, onboarding, and ongoing engagement.
• Strategic Partnerships: Pioneer creative local partnerships, co-marketing programs, and unconventional growth opportunities to expand brand presence.
• Performance & Analytics: Own marketing KPIs, budget allocation, attribution models, and reporting across all channels and geographic markets to ensure high-ROI decisions.
• Brand & Creative Direction: Guide Flytrex’s brand positioning, messaging, and creative standards across all touchpoints, ensuring consistency, resonance, and top-tier quality.
• Team Leadership & Mentorship: Recruit, mentor, and empower a high-performing marketing team, fostering an environment of accountability, agility, and continuous testing.

Requirements

• 5+ years of progressive marketing experience, including proven success managing, mentoring, and scaling marketing teams.
• Demonstrated track record scaling consumer-facing businesses across multiple geographic markets, including launching new physical territories.
• Hands-on expertise in hyperlocal demand generation, physical marketing initiatives (events, activations, grassroots), and local community engagement.
• Strong versatility across both B2C and B2B marketing disciplines, balancing brand storytelling with performance marketing.
• Strong analytical foundation with experience managing marketing budgets, measuring multi-touch attribution, and turning data into actionable strategies.
• Excellent visual and written communication skills with an eye for exceptional creative direction and consumer messaging.
• Entrepreneurial, results-driven mindset: resourceful, comfortable in fast-paced environments, and excited to tackle challenges hands-on.
• Willingness and ability to travel 20–50% to support local market launches, partner activations, and field execution.
• Must be eligible to work in the US.

Preferred

• Experience within the food/restaurant ecosystem, on-demand delivery platforms, QSRs, or restaurant tech.
• Background in high-growth marketplaces, multi-location consumer brands, or mobile app acquisition & lifecycle marketing.