Responsibilities

• Build and run a focused marketing plan tied to company goals, revenue priorities, sales needs, campaign opportunities, and measurable progress.
• Clarify ICPs, buyer problems, positioning, offers, messaging, and channel priorities across professional-services and software motions.
• Personally create and improve campaigns, landing pages, email, LinkedIn content, thought leadership, case studies, event follow-up, and sales materials.
• Translate complex B2B topics into clear, credible, buyer-relevant messaging without relying on generic agency output or low-quality AI content.
• Build a consistent content, campaign, and demand-generation engine that improves shipping velocity, market visibility, and sales usefulness.
• Partner with senior leaders, sales, product, and subject-matter experts to turn business insight into practical marketing work without becoming a reactive ticket-taker.
• Improve marketing operations, funnel visibility, reporting, testing, and decision-making from imperfect historical data.
• Use vendors selectively, rationalize spend, and increase output per dollar while staying personally close enough to the work to raise quality.

Requirements

• Substantive B2B marketing experience.
• Recent, genuine department-of-one or extremely lean-team ownership where you personally produced and shipped work.
• Broad experience across demand generation, positioning, content, campaigns, sales enablement, marketing operations, and measurement.
• Ability to set strategy and execute: you can write, launch, analyze, iterate, and improve the work yourself.
• Strong copy judgment and the writing ability to make complex B2B topics clear, specific, and commercially useful.
• Enough visual taste to prevent generic, off-brand, or visibly low-quality output, whether you create assets yourself or direct others.
• Demonstrable AI-native execution through real workflows, agents, automations, prototypes, campaigns, analysis, or shipped work products—not just familiarity with tools.
• Comfort creating practical measurement and making decisions despite messy data or incomplete historical reporting.
• Fast learning, entrepreneurial ownership, prioritization, follow-through, and low-ego partnership with senior stakeholders.
• Commercial understanding that relationship-led professional-services revenue and recurring software revenue require different marketing motions.

Preferred

• Experience marketing both B2B professional services and B2B software.
• Helpful backgrounds may include hands-on Head of Marketing, Director of Marketing, Senior Marketing Manager, Demand Generation, Growth Marketing, or broad B2B marketing ownership in a resource-constrained startup, growth company, professional-services firm, software company, regulated industry, or other complex B2B environment.