Head of Integrated Strategic Planning (Remote US)

Requirements

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business, with demonstrated ownership of complex client strategies.
• A portfolio demonstrating strategic leadership: how audience insights shaped performance marketing briefs, coordinated channel plans, and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy.
• Ability to independently lead planning engagements, advise senior client stakeholders, and mentor colleagues while remaining hands-on with research and briefing.
• Strong understanding of how brand, demand generation, and customer experience contribute to business growth.
• Ability to connect marketing recommendations to commercial priorities, budgets, and realistic execution plans.
• Confidence interpreting quantitative and qualitative evidence, distinguishing meaningful signals from vanity metrics.
• You think beyond individual channels and make decisions with the full customer journey in mind.
• Hands-on familiarity with research, audience intelligence, analytics, and planning tools.
• Ability to use AI responsibly for research and synthesis while applying independent judgment and source validation.

Benefits

• 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $150,000- $180,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• Benefits to Support the Whole Person:
• 🧠 Mental - Access to certified therapists through Spring Health , membership to Headspace
• 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts , complimentary One Medical membership for primary and virtual care
• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
• 🌴 Annual Company-wide Retreat