Integrated Marketing Manager

Responsibilities

• Lead the strategy, planning, and end-to-end execution of integrated marketing campaigns across email, paid and organic social, web, content, and events, ensuring alignment with business and revenue goals.
• Own the full campaign lifecycle: brief development, creative direction, timeline and budget management, launch, optimization, and post-campaign reporting.
• Build, manage, and optimize marketing automation workflows in HubSpot and/or Salesforce Marketing Cloud/Pardot, including lead scoring, segmentation, nurture tracks, and lifecycle stage management.
• Apply AI-assisted tools for content generation, audience segmentation, predictive analytics, and personalization to improve campaign efficiency, targeting, and speed to market.
• Partner with Product Managers, Division VPs, Sales, and the Global Marketing team to develop a consistent brand strategy and unified marketing message across all divisions.
• Translate customer needs and business goals into creative briefs; manage the creative process from concept through final asset delivery with internal teams and outside agencies.
• Track, analyze, and report on campaign KPIs (MQLs, SQLs, conversion rate, cost per lead, ROI) and use insights to continuously refine targeting, messaging, and channel mix.
• Design and run A/B and multivariate tests on messaging, offers, and channels; document learnings and apply them to future campaigns.
• Manage campaign budgets and vendor/agency relationships to ensure on-time, on-budget delivery of marketing programs.
• Maintain CRM and marketing automation data hygiene, ensuring accurate lead attribution, pipeline reporting, and sales/marketing alignment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, required.
• 5+ years of experience in integrated or campaign marketing, with demonstrated ownership of campaigns from strategy through execution required.
• Hands-on experience with a marketing automation platform required; HubSpot and/or Salesforce Marketing Cloud/Pardot/Sales Cloud integration strongly preferred.
• Working knowledge of AI-assisted marketing tools for content creation, personalization, or predictive analytics (e.g., generative AI copy tools, AI-driven segmentation or recommendation engines).
• Experience managing multi-channel campaigns across email, paid/organic social, web, and content.
• Strong project management skills, with the ability to manage multiple campaigns, timelines, and stakeholders at once.
• Analytical mindset with experience reporting on campaign performance and translating data into actionable recommendations.
• Excellent written and verbal communication skills; experience developing creative briefs and collaborating with creative teams or agencies.

Preferred

• Marketing automation or CRM certification a plus.

Benefits

• Medical and Prescription Drug Insurance, Dental Insurance, 401(k) Plan - 5% Employer Match, Health Spending Account (HSA)
• Vision Insurance, Flexible Spending Account (FSA), Supplemental Life and AD&D, Critical Illness, Hospital Indemnity, Legal Insurance
• 80 Hours of Paid Holidays per Year, Vacation Time Off, Sick Time, Short-Term Disability, Long-Term Disability, Basic Life and AD&D, Accident Insurance, Business Travel Accident Insurance, Employee Assistance Program (EAP), Tuition Reimbursement, Student Scholarships