Head of Integrated Marketing

Responsibilities

• Own and evolve enterprise brand strategy, positioning, value proposition, and brand architecture in partnership with executive leadership.
• Translate business priorities into integrated marketing strategies that guide brand communications, product experiences, partnerships, customer interactions, and go-to-market initiatives.
• Leverage consumer research, competitive intelligence, cultural insights, and brand analytics to strengthen brand differentiation, relevance, and customer engagement.
• Lead full-funnel marketing strategy, brand marketing, paid media, and integrated campaigns across awareness, consideration, acquisition, engagement, and retention.
• Direct brand and paid media investment strategy, budget allocation, and channel planning to optimize marketing effectiveness and business outcomes.
• Establish strategic direction for integrated campaigns across television, digital advertising, social media, experiential marketing, and emerging channels.
• Partner with Creative and manage external creative and media agency relationships to deliver differentiated, consistent brand experiences.
• Establish integrated marketing processes for strategic planning, campaign briefing, prioritization, execution, measurement, and continuous optimization.
• Ensure brand consistency across paid, owned, and earned media, digital experiences, product, advisor, workplace, partnership, and customer touchpoints.
• Develop and maintain enterprise brand guidelines, brand systems, marketing assets, and tools that support consistent execution across business functions.

Requirements

• Bachelor's degree in Marketing or a related field.
• 12+ years of brand and marketing leadership experience, including enterprise brand strategy, integrated marketing, and paid media management at scale.
• Demonstrated experience building, strengthening, or accelerating a nationally recognized consumer brand.
• Experience developing and executing full-funnel marketing strategies that connect brand awareness and consideration with customer acquisition, engagement, retention, and business growth.
• Experience managing large-scale paid media investments, integrated marketing campaigns, marketing budgets, and creative and media agency relationships.
• Expertise in brand strategy, brand positioning, brand architecture, consumer insights, competitive analysis, and brand health measurement.
• Experience developing integrated campaigns across traditional, digital, social, and experiential marketing channels.
• Knowledge of marketing measurement and economics, including media effectiveness, attribution, incrementality, customer acquisition cost (CAC), customer lifetime value (LTV), and marketing mix modeling (MMM).
• Demonstrated ability to influence executive stakeholders and collaborate across complex, cross-functional organizations.
• Experience building, developing, and leading high-performing marketing teams and senior leaders.

Preferred

• Master's degree in Marketing, Business Administration (MBA), or a related field.
• Experience leading brand transformation, repositioning, or enterprise brand architecture initiatives.
• Experience developing integrated marketing strategies within financial services, retirement services, wealth management, or another regulated consumer industry.
• Experience leading nationally recognized sponsorships, sports and entertainment partnerships, or large-scale experiential brand activations.
• Experience implementing advanced marketing measurement approaches, including marketing mix modeling, incrementality testing, and cross-channel effectiveness analysis.

Benefits

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.