Responsibilities

• Own Growth & Revenue in North America
• Own the business: Take end-to-end responsibility for user growth, engagement, retention, and revenue for assigned Meitu products in North America.
• Build the growth strategy: Identify the right audiences, channels, positioning, and growth loops for each product and turn them into an actionable GTM strategy.
• Drive acquisition: Lead organic and paid acquisition across channels including social, creators, search, app stores, partnerships, and performance marketing.
• Improve conversion & retention: Continuously optimize the user journey — from acquisition and onboarding to feature adoption, subscription conversion, and repeat usage.
• Turn insights into action: Use market data, user behavior, and experimentation to identify what is working, double down quickly, and stop what isn’t.
• Build Local Market Understanding
• Be close to users: Develop a deep understanding of North American consumers, creators, and SMB owners — their workflows, needs, habits, and willingness to pay.
• Shape product localization: Work closely with global product and R&D teams to translate local user insights into better product experiences, features, positioning, pricing, and packaging.
• Build the right ecosystem: Develop relationships with creators, influencers, agencies, SMB communities, and other local partners that can help products gain traction.

Requirements

• Growth & business ownership: 6+ years of experience in growth, marketing, product operations, GTM, or business operations within consumer tech, mobile apps, SaaS, AI, or related digital businesses. You’ve owned meaningful growth or revenue targets, not just individual campaigns.
• North America market expertise: Strong understanding of North American users, digital channels, and market dynamics, with experience building or scaling products in the region.
• Strong product instinct: You naturally think from the user’s perspective and can connect product experience, user behavior, and business results.
• Data + creativity: Comfortable going deep into data, while also having the creative instinct to understand content, culture, and why people choose to use and share a product.
• AI-native mindset: Genuinely curious about AI and how it can become useful, everyday products — not just interested in AI as a technology trend.
• Builder mentality: Comfortable operating in ambiguity, doing hands-on work when needed, and building processes and teams from scratch.
• Global collaboration: Excellent communication and stakeholder management skills, with the ability to work effectively across North America and global HQ.
• Language: Native-level English. Professional Mandarin is a strong plus.

Preferred

• Professional Mandarin is a strong plus.
• Being a creator, influencer, or active content publisher yourself is a strong plus.
• Hands-on experience in the SMB ecosystem is a strong plus — whether you’ve worked directly with SMB customers, built products for them, or run a business / social presence yourself.