Responsibilities

• Closely partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing
• Own acquisition channels and drive the day-to-day execution of the DTC growth strategy across offline and partner channels including podcast, radio, TV, direct mail, and affiliates
• Build a high-velocity testing and optimization engine from the ground up - create ads, run iterative tests, and synthesize data and qualitative insights to drive fast and efficient learning
• Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency
• Lead and manage key agency relationships and external partners, holding them accountable for delivering strong results and performance improvements
• Partner with Product to identify friction points and optimize end to end funnel CVR
• Collaborate with Clinical and Operations teams to ensure marketing builds patient trust and play a key role in meeting high patient satisfaction goals

Requirements

• 3-5 years of experience in DTC growth marketing with deep hands-on experience acquisition marketing; experience in retention marketing is a huge plus
• Experience in a 0-1 growth environment — testing, iterating, and scaling channels from scratch
• Demonstrable experience owning and operating offline channels and partnerships (podcast, radio, TV, direct mail, and/or affiliates)
• A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs.
• Strong balance of ‘right brain’ and ‘left brain’ — you enjoy balancing creative ideation with data-driven decision making
• Excellent analytical skills, with experience in forecasting, financial modeling, and data analysis to derive insights and drive decision making
• Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners

Preferred

• Experience in women’s health or another high-trust/regulated industry
• Comfort stepping into content creation when needed

Benefits

• Comprehensive Health, Dental, and Vision coverage for employees and their families
• High deductible Health Plans with Health Savings Account (HSA) options
• Flexible Spending Account (FSA)
• Equity grant participation
• 401(k) program
• Competitive vacation policy
• 16 weeks paid parental leave
• Fully remote work flexibility (within the US)