Responsibilities

• Own online revenue - Hit our Q4 goal of $20,000 in online sales and report weekly on revenue, conversion rate, average order value and repeat rate.
• Build email marketing - Launch the core flows (welcome, abandoned cart, post-purchase, win-back) and run the campaign calendar from Black Friday through the holidays.
• Grow order value - Launch and merchandise 4-packs and bundles on the site, and test offers that raise average order value without training customers to wait for discounts.
• Improve the website - Put real bar photos in the hero images, sharpen product pages, and run simple conversion tests on Shopify (moving to Shopline this quarter).
• Turn traffic into orders - Partner with our Head of Brand Partnerships so influencer and partner traffic lands on pages built to convert.
• What success looks like by December 31:
• - $20,000 in Q4 online sales
• - Core email flows live and earning revenue every week
• - 4-packs live on the site with a measurable lift in average order value
• - A one-page 2027 online growth plan built on what worked

Requirements

• 3+ years of hands-on DTC ecommerce experience on Shopify
• DTC growth experience at a food, beverage, supplement or CPG brand
• Has personally built and run email flows in Klaviyo or a similar tool
• Comfortable at an early-stage brand: you do the work yourself rather than manage agencies
• Responsive and fast: you answer within a day and ship in days, not weeks
• Uses AI tools to work faster on analysis, copy and reporting