Responsibilities

• Own growth for margin trading on Kraken Pro, Kraken's highest single revenue-generating product feature, with CEO-level ownership of the business area
• Build and execute the strategy to acquire high-net-worth individual (HNWI) traders, including winning them from competing platforms
• Partner closely with the VIP team to shape how high-value traders are sourced, onboarded, and activated
• Mobilize performance marketing, organic, creative design, and other internal teams to drive margin growth, as a senior individual contributor without direct reports
• Define positioning, messaging, and offers for margin trading that resonate with sophisticated, high-volume traders
• Set growth targets and own the funnel from lead to funded account to active margin trader
• Run fast experiments across channels, programs, and incentives, and scale what works
• Bring trader insights back to Product to shape the margin roadmap

Requirements

• 4+ years in growth, product marketing, or VIP/high-value customer acquisition
• Proven track record of acquiring high-net-worth traders or players in crypto, trading, or gaming and gambling
• Experience winning customers away from competitors and converting them into long-term, high-value users
• Ability to lead cross-functional teams without formal authority and drive measurable outcomes
• Strong grasp of leveraged and margin trading, and of how high-volume traders make decisions
• Data-driven approach: owns funnel metrics, revenue impact, and ROI on acquisition spend
• High agency and scrappiness: takes full ownership, moves fast, and delivers without waiting for ideal conditions
• Clear communicator who builds alignment across marketing, VIP, product, and leadership

Preferred

• Existing network among HNW traders, market makers, or VIP communities
• Experience building VIP or whale acquisition programs from scratch
• Background in regulated financial products or iGaming with strict compliance requirements