Responsibilities

• Plan and deliver webinars that educate prospects and generate qualified leads.
• Develop and execute integrated demand generation campaigns that create qualified pipeline across multiple retail segments.
• Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
• Identify and prioritize target accounts in partnership with Sales.
• Build and manage multi-channel campaigns utilizing email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support.
• Own campaign calendars and execution from planning through measurement.
• Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting.
• Manage lead routing and campaign attribution within HubSpot.
• Continuously optimize campaign performance based on conversion metrics and pipeline impact.
• Partner closely with Marketing to translate messaging into executable campaigns.

Requirements

• 5+ years of B2B demand generation experience.
• Experience building integrated campaigns for SaaS products.
• AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
• Demonstrated success generating measurable pipeline through multi-channel marketing programs.
• Experience with account-based marketing (ABM).
• Strong experience with HubSpot.
• Experience partnering closely with SDR and sales organizations.
• Strong analytical skills with experience measuring campaign ROI and pipeline performance.
• Excellent project management and organizational skills.
• Ability to manage multiple campaigns simultaneously.