Responsibilities

• Growth Strategy & Revenue
• - Develop and execute data-driven growth strategies aligned with revenue and profitability objectives.
• - Identify opportunities to increase revenue, customer acquisition, conversion, AOV, and customer lifetime value (LTV).
• - Analyze the full customer journey and identify funnel drop-offs and growth opportunities.
• - Build and maintain growth plans, priorities, and performance targets.
• Customer Acquisition & Paid Growth
• - Partner with Media Buying and Marketing teams to optimize customer acquisition across Meta, Google, TikTok, YouTube, and other relevant channels.
• - Monitor and optimize key metrics including CAC, CPA, ROAS, CVR, AOV, LTV, and contribution margin.
• - Identify opportunities for new acquisition channels, audiences, offers, and growth initiatives.
• - Support scaling of profitable campaigns while maintaining acquisition efficiency.

Requirements

• 5–8 years of professional experience in Growth, eCommerce, Performance Marketing.
• Proven experience working with DTC/eCommerce brands.
• Strong understanding of the DTC customer acquisition and conversion funnel.
• Hands-on experience with growth metrics including CAC, CPA, ROAS, CVR, AOV, LTV, and retention.
• Experience working with paid acquisition channels such as Meta, Google, TikTok, or YouTube.
• Strong analytical and problem-solving skills with the ability to turn data into actionable growth initiatives.
• Experience with A/B testing, CRO, funnel optimization, and growth experimentation.
• Strong understanding of eCommerce analytics and customer behavior.
• Ability to work cross-functionally in a fast-paced startup environment.
• Excellent communication and stakeholder-management skills.