Responsibilities

• GoHighLevel & CRM Management: Build, test, and execute automated outbound email sequences, trigger links, and multi-touch prospecting campaigns inside GoHighLevel and other CRM platforms.
• Email Deliverability: Manage sending domains, warm-up, list quality, and authentication (SPF, DKIM, DMARC) to protect inbox placement.
• WordPress Landing Pages & Sites: Implement, update, and optimize WordPress-based landing pages and sites supporting agency lead generation, outbound campaigns, and client-facing digital assets, including forms, tracking pixels, and UTM parameters..
• Pipeline Hygiene & Segmentation: Maintain clean prospect data, tag contacts by ICP criteria, and manage outbound pipeline stages, and hand off qualified leads to the business development team.
• Loyalty Tech Stack Management: Utilize platforms like Punchh, Toast, Olo, Thankx, and others to build, launch, and manage loyalty promotions, double-point days, LTO teasers, and VIP reward tiers.
• Lifecycle Marketing Automation: Develop automated customer journeys (welcome series, win-back flows, birthday rewards, churn prevention) tailored to multi-unit restaurant guests across email, SMS, push, and in-app channels.
• Local Store Marketing (LSM): Coordinate platform-driven digital and in-app promotions supporting individual franchisee locations to drive immediate foot traffic and transaction volume.
• Brand & Franchise Alignment: Ensure promotions follow franchisor brand standards and approval processes, and coordinate with franchisees and brand teams on offers and timing.
• Compliance: Manage opt-in and opt-out practices and follow TCPA, CAN-SPAM, and platform requirements for SMS, email, and push messaging.

Requirements

• Demonstrated expertise in Growth Marketing, including acquisition, retention, and revenue optimization strategies.
• Strong skills in Marketing Analytics and Web Analytics, with the ability to interpret data and translate insights into action.
• Experience with Marketing Automation platforms and lifecycle campaigns to nurture leads and drive loyalty.
• Solid Project Management skills, including organizing complex initiatives, managing timelines, and coordinating stakeholders.
• Proficiency in digital marketing channels (paid media, social, email, SEO) and performance marketing best practices.
• Ability to communicate clearly with technical and non-technical stakeholders and present findings in a structured way.
• Comfort working independently in a remote environment, with strong ownership and accountability for results.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience in franchise marketing or the food and restaurant industry is beneficial.