McKay Advertising + Activation logo

McKay Advertising + Activation

Agency

Company overview

At McKay Advertising + Activation, we're not just an advertising agency; we are the growth catalysts for national franchise and multi-location brands. Our reputation as the "Franchise Whisperers" isn't just a title—it's a testament to our unparalleled ability to forge results that elevate revenue and are meticulously trackable. This distinction has made us a beacon of trust and transparency in the dynamic relationship between Private Equity, Franchisors and their Franchisees.Our approach resonates more than ever in a landscape where private equity firms increasingly back brands and emphasize a robust Return on Investment (ROI) in their marketing strategies. We don't just aim to increase revenue and profits; we craft a comprehensive customer journey from the initial engagement to a loyal, paying customer, ensuring long-term value (LTV) is tracked meticulously at every step.The "Activation" in our name is more than a label—it's our mission. It compels us to go beyond traditional advertising, relentlessly focusing on tangible, measurable ROI for our partner brands. In doing so, we meet and exceed the high standards set by private equity investors, ensuring that every marketing dollar spent invests in sustainable growth.Join us at the forefront of franchise marketing innovation. With McKay Advertising + Activation, elevate your brand's potential in an era where measurable success isn't just desired—it's demanded.
Founded in 2004
Tampa, Florida, USA
18 employees (5 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +28.6% year over year

Audience

Monthly website visitors
205.6M
Month over month+6.7%
Quarter over quarter+3.3%
Top sourceDirect (54.4%)
Ad budget per month$202.6K
Average search rank33.1
Traffic source mix
Direct
54.4%
Search
20.5%
Social
20.3%
Referral
4.6%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

2.3K

12-mo growth

+18.4%

Monthly growth

+2.2%

Links