Account Executive

Tampa, FL (Remote)

Salary Not AvailableFull time

Posted 5 months ago

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Job Description

Company Description McKay Advertising + Activation specializes in scaling food franchises through innovative advertising and marketing strategies. Known as the "Franchise Whisperers for food brands, exclusively," the agency excels in creative brand development, data-driven media distribution, and loyalty marketing tailored to the food industry. With a proven track record of growing national and international brands such as The Great Greek, Juici Patties, Island Wing Company, and Peterbrooke Chocolatiers, McKay Advertising + Activation empowers franchise owners with cutting-edge strategies, local SEO expertise, and actionable insights. The company is dedicated to helping food franchise businesses thrive in a competitive market. Role Description We need an Account Executive with a SaaS hunter's mentality but a consultant's heart. We aren't looking for a project manager; we need a salesperson who knows the franchise restaurant world and wants to provide the end-to-end services these brands are starving for. This is a full-time, remote Account Executive role. The Account Executive will act as the primary point of contact for clients, building and nurturing strong relationships with franchise leaders while aligning their needs with marketing and advertising strategies. Key responsibilities include coordinating campaigns, managing project timelines, analyzing campaign performance metrics, and collaborating with creative and media teams to achieve client objectives. The role also involves handling client communications and ensuring that business goals are met through tailored marketing initiatives. Qualifications SAAS sales or selling to franchise restaurant brands Client relationship management and account oversight, focusing on effective communication and problem-solving skills Familiarity with digital marketing, local SEO, analytics tools, and loyalty marketing strategies Proficiency in analyzing campaign performance data and making data-driven recommendations Strong organizational, time-management, and multitasking abilities Previous experience in the food franchise or hospitality industry is a plus Bachelor's degree in Marketing, Business, Communications, or a related field

McKay Advertising + Activation logo

McKay Advertising + Activation

At McKay Advertising + Activation, we're not just an advertising agency; we are the growth catalysts for national franchise and multi-location brands. Our reputation as the "Franchise Whisperers" isn't just a title—it's a testament to our unparalleled ability to forge results that elevate revenue and are meticulously trackable. This distinction has made us a beacon of trust and transparency in the dynamic relationship between Private Equity, Franchisors and their Franchisees.Our approach resonates more than ever in a landscape where private equity firms increasingly back brands and emphasize a robust Return on Investment (ROI) in their marketing strategies. We don't just aim to increase revenue and profits; we craft a comprehensive customer journey from the initial engagement to a loyal, paying customer, ensuring long-term value (LTV) is tracked meticulously at every step.The "Activation" in our name is more than a label—it's our mission. It compels us to go beyond traditional advertising, relentlessly focusing on tangible, measurable ROI for our partner brands. In doing so, we meet and exceed the high standards set by private equity investors, ensuring that every marketing dollar spent invests in sustainable growth.Join us at the forefront of franchise marketing innovation. With McKay Advertising + Activation, elevate your brand's potential in an era where measurable success isn't just desired—it's demanded.

Founded in 2004
Tampa, Florida, USA
18 employees (5 in marketing)