Growth Marketing Manager

USA (Remote)

$70K/yr – $110K/yrMid LevelFull time

Posted 9 hrs ago

Job Summary

Own planning and execution of data-driven growth campaigns across paid, social, email, and SEO to accelerate franchise growth, focusing on acquisition, retention, and revenue optimization, with strong analytics, marketing automation, and cross-functional collaboration.

  • Plan and manage multichannel growth strategies
  • Harness analytics to derive actionable insights and optimize ROI
  • Coordinate with franchise partners and internal teams to ensure consistent messaging

Job Description

Requirements

  • Demonstrated expertise in Growth Marketing, including acquisition, retention, and revenue optimization strategies.
  • Strong skills in Marketing Analytics and Web Analytics, with the ability to interpret data and translate insights into action.
  • Experience with Marketing Automation platforms and lifecycle campaigns to nurture leads and drive loyalty.
  • Solid Project Management skills, including organizing complex initiatives, managing timelines, and coordinating stakeholders.
  • Proficiency in digital marketing channels (paid media, social, email, SEO) and performance marketing best practices.
  • Ability to communicate clearly with technical and non-technical stakeholders and present findings in a structured way.
  • Comfort working independently in a remote environment, with strong ownership and accountability for results.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Preferred

  • Experience in franchise marketing or the food and restaurant industry is beneficial.
McKay Advertising + Activation logo

McKay Advertising + Activation

At McKay Advertising + Activation, we're not just an advertising agency; we are the growth catalysts for national franchise and multi-location brands. Our reputation as the "Franchise Whisperers" isn't just a title—it's a testament to our unparalleled ability to forge results that elevate revenue and are meticulously trackable. This distinction has made us a beacon of trust and transparency in the dynamic relationship between Private Equity, Franchisors and their Franchisees.Our approach resonates more than ever in a landscape where private equity firms increasingly back brands and emphasize a robust Return on Investment (ROI) in their marketing strategies. We don't just aim to increase revenue and profits; we craft a comprehensive customer journey from the initial engagement to a loyal, paying customer, ensuring long-term value (LTV) is tracked meticulously at every step.The "Activation" in our name is more than a label—it's our mission. It compels us to go beyond traditional advertising, relentlessly focusing on tangible, measurable ROI for our partner brands. In doing so, we meet and exceed the high standards set by private equity investors, ensuring that every marketing dollar spent invests in sustainable growth.Join us at the forefront of franchise marketing innovation. With McKay Advertising + Activation, elevate your brand's potential in an era where measurable success isn't just desired—it's demanded.

Founded in 2004
Tampa, Florida, USA
18 employees (5 in marketing)

Salaries

Posted range

$70K/yr – $110K/yr

Taken straight from the job posting.

See all McKay Advertising + Activation salaries

Marketing Team

Marketing Team Size
4 (22% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
205.6M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
20.5%
Direct
54.4%
Referral
4.6%
Social
20.3%
Paid
0.2%

Headcount Trend

Current headcount: ~18
McKay Advertising + Activation logo

Growth Marketing Manager

McKay Advertising + Activation · USA · Remote