Responsibilities

• Lead the acceleration and optimization of the Canon Online Store Loyalty Program, partnering with cross-functional teams to define requirements, prioritize enhancements, coordinate implementation, and identify opportunities to increase customer engagement, retention, and value
• Support the ongoing management and evolution of the Loyalty Program, including day-to-day marketing, operations, planning, performance monitoring, and coordination with vendors and internal stakeholders
• Lead and scale Canon’s robust Affiliate Marketing program. Oversee day-to-day operations, plan and execute strategic marketing placements, and continuously expand, optimize, and balance our publisher portfolio to drive sustainable growth
• Support the growth of the Canon Employee Store through targeted email, merchandising, and other digital initiatives, partnering with Sales to align campaigns with product launches, seasonal priorities, on-site promotions and tent-pole events
• Work with the Market Research team to gain customer and business insights to identify opportunities for growth, including new campaigns, programs, and digital initiatives that increase acquisition, engagement, conversion, and retention
• Partner with Marketing, Analytics, Sales, and other stakeholders to evaluate performance, develop recommendations, and execute initiatives that drive measurable business results
• Identify, evaluate, and test emerging digital channels, platforms, partnerships, and customer acquisition opportunities that can drive incremental traffic, new customers, and revenue to the Canon Online Store
• Monitor evolving consumer behaviors, digital commerce trends, marketplaces, social commerce, AI-powered discovery, and other emerging channels to identify opportunities for the Canon Online Store
• Develop recommendations and business cases for new channel strategies, partnerships, technologies, and pilot programs based on customer potential, business value, and scalability
• Support Canon’s Agentic Commerce readiness by coordinating with IT, agencies, and technology partners to explore and integrate commerce capabilities across Large Language Models (LLMs) and emerging AI-powered shopping experiences

Requirements

• Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience
• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field
• 3–5 years of experience in digital marketing, eCommerce, customer loyalty, growth marketing, or a related field
• Experience managing or coordinating cross-functional initiatives across Marketing, IT, Analytics and Sales
• Strong project management and organizational skills with the ability to manage multiple priorities
• Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate effectively with internal teams and external partners
• Customer-focused mindset with an understanding of digital customer engagement and retention

Preferred

• Experience managing or supporting a loyalty or customer rewards program
• Experience with customer acquisition, retention or lifecycle marketing
• Experience with eCommerce and direct-to-consumer businesses
• Experience developing digital marketing campaigns, including email and on-site promotional experiences
• Experience managing agency, technology, or vendor relationships
• Familiarity with digital analytics and eCommerce platforms
• Experience identifying or testing emerging digital channels and customer acquisition opportunities
• Exposure to AI-powered commerce, conversational AI, Large Language Models (LLMs), or other emerging digital

Benefits

• What We Offer Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits. And Even More Perks! -Employee referral bonus -Employee discounts -Dress for Your Day attire program (casual is welcome, based on your job function) -Volunteer opportunities to give back to our local community -Swag! A Canon welcome kit and official merch you cant get anywhere else Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon. #CUSA Posting Tags #PM19 Compensation details: 66300-81550 Yearly Salary