Responsibilities

• Strategic Planning & Insights
• Lead discovery workshops with client stakeholders to uncover business goals and challenges.
• Distill findings into omnichannel go-to-market playbooks that blend brand, performance, and relationship marketing.
• Conduct primary and secondary research (Pollfish surveys, Meltwater social listening, Semrush analysis, etc.) to surface insights.
• Translate insights into testable hypotheses, informing an iterative creative process of continuous improvement.
• Performance Marketing Execution
• Architect paid media strategies across Google Ads, Meta, LinkedIn, Programmatic/CTV.
• Develop campaign frameworks, audience targeting strategies, budget allocations, and test-and-learn roadmaps.
• Diagnose campaign performance and partner with media managers to optimize toward business KPIs (CAC, LTV, pipeline velocity, etc.).
• Lead creative testing initiatives, ensuring campaign spend directly informs creative direction.

Requirements

• 5-7 years in performance marketing and strategic planning.
• Proven track record developing and executing digital strategies across multiple channels.
• Strong understanding of Performance/Growth Marketing Operations including media/creative integration, A/B testing, and conversion rate optimization.
• Client facing experience running workshops, delivering presentations, and owning strategy deliverables.
• Fluency in martech/adtech platforms (G4, attribution tools, CRM integrations,) and research tools (Pollfish, Meltwater, Semrush.)
• Exceptional communication and storytelling skills: able to simplify complexity and sell big ideas.
• Entrepreneurial mindset: thrives on building new processes, packaging capabilities, and driving measurable growth.

Benefits

• The best co-workers you’ll ever find
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!