Responsibilities

• Build and own our growth strategy across paid acquisition, SEO/AEO, website conversion, and other acquisition channels
• Develop channel strategies, identifying the right audiences and opportunities and determining what to test, where to invest, and what to scale
• Oversee agency partners across paid acquisition and SEO/AEO, setting strategy and priorities, evaluating recommendations, and ensuring execution ladders up to our broader growth goals
• Get hands-on in execution where needed, from building campaigns and landing pages to developing copy and digging into performance
• Own our website as a growth channel, continuously identifying opportunities to improve how we turn traffic into signups and qualified opportunities
• Build and run structured experiments across messaging, landing pages, calls to action, conversion paths, channels, and campaigns
• Develop clear hypotheses and measurement plans so we know what we're trying to learn before launching a test
• Dig into performance data to understand what's working, what's not, and what we should do differently
• Build and improve measurement across acquisition and conversion, including attribution, channel performance, and funnel metrics
• Identify and test new channels and growth opportunities as we learn what works

Requirements

• 4–7+ years of experience in growth marketing, performance marketing, digital marketing, demand generation, or a similar role, ideally in B2B SaaS
• Experience building growth programs from the ground up and owning acquisition and conversion outcomes from strategy through execution
• Hands-on experience building and executing paid acquisition programs, including developing strategy, setting budgets, building campaigns, testing, and analyzing performance
• Experience with SEO and/or AEO, including how search, website structure, content, and messaging work together to drive qualified traffic
• Experience improving website and landing page conversion and running structured conversion rate optimization experiments
• Experience working with and managing agencies or specialized external partners while maintaining ownership of strategy and outcomes
• Strong experimentation instincts and the ability to turn business questions into clear hypotheses and useful tests
• Strong analytical skills and comfort using data to evaluate performance, diagnose problems, and make decisions
• Experience with marketing analytics, attribution, and measurement
• Strong writing skills and the ability to develop clear landing page, ad, email, and campaign copy

Benefits

• Fully covered medical, dental, and vision insurance
• 401(k)
• Parental leave
• Unlimited PTO plus company holidays
• Quarterly offsites
• Equipment stipend