Responsibilities

• Sales — New Customer Acquisition Getting Not So Wimpy Teacher and Lesson Genie in front of the right teachers, and giving them a reason to say yes: that's the growth engine.
• Drive online sales execution and channel-level strategy across NSWT and Lesson Genie, within the vision set by the CEO and Founder
• Plan and run launches , including KISSS (our annual five-day live webinar/bootcamp launch in July)
• Build funnel strategy : sequencing, offers, and testing across landing pages and email
• Drive lead generation , working with our Facebook ads manager and social media content person to keep the pipeline full of quality leads
• Carry one consistent core message everywhere a teacher encounters us: emails, the website, member communication, ads
• Drive weekly content and email strategy
• Retention — Every renewal is a second sale. You’ll set the strategy and messaging and troubleshoot when something's off; our Lesson Genie membership assistant handles the day-to-day customer service and project management of the membership.
• Shape onboarding and carry-over messaging for renewing members
• Promote the referral program

Requirements

• Bachelor's degree (bonus if it's in business, marketing, or a related field)
• 3–5+ years in online launch and funnel marketing , with a track record in conversion and testing — ideally with live webinars and/or bootcamps, funnels, memberships/subscriptions, or similar
• Proven leadership experience , with the ability to build, manage, and develop a small team
• Strong analytics skills — you go looking for what's actually wrong, not just what the dashboard says
• Excited and curious about AI , with experience using it beyond search or copywriting (Claude preferred), while carefully evaluating its output
• Tech-savvy and quick to pick up new tools
• Strong messaging skills : one consistent core message across the entire business, not just a single funnel
• Your hours are flexible, but you're reachable and responsive throughout the workday (roughly 9am–5pm Eastern, adjustable based on your time zone) for real-time questions, communication, and problem-solving
• Familiarity with tools like Monday, Slack, Kit, Google Drive, and WordPress

Preferred

• Think in funnels, conversion, and tests, and get energized by watching a number move because of something you changed
• Genuinely geek out on data — you’d rather dig into a dashboard than guess, and you can diagnose why something isn’t converting, not just report that it isn’t
• Have experience running online launches — funnels, live webinars, and/or bootcamps
• Hold a high bar for brand voice and can steward a consistent message across every touchpoint
• Work independently, communicate proactively, and take full ownership of outcomes
• Live and die by results — numbers and deadlines drive you as much as ideas do

Benefits

• Fully remote, with a flexible work schedule
• Monthly profit sharing . Over the past 12 months, this added up to $10,000 for each full-time team member. For 2027, we’re projecting $12,500 or more .
• 2 weeks of paid time off , yours to use as you choose
• 10 paid national holidays
• A 2-week paid break over Christmas /New Year’s
• A paid day off for your birthday
• Paid maternity and paternity leave
• Annual team retreat (Arizona or destination)