Head of Growth Marketing

Responsibilities

• Own pipeline growth and demand generation
• Build and execute an integrated growth strategy that drives qualified enterprise pipeline and revenue.
• Own marketing-sourced pipeline targets and performance across acquisition channels.
• Lead integrated campaigns spanning paid media, digital channels, events, partnerships, and lifecycle marketing.
• Partner with Sales and Revenue Operations to improve conversion, attribution, pipeline quality, and campaign effectiveness.
• Develop a rigorous experimentation and measurement framework to understand which investments generate the greatest impact.
• Lead field marketing and regional growth
• Manage and develop the Americas and Rest of World Field Marketing teams.
• Build regional programs that generate pipeline and deepen relationships with enterprise buyers and technical communities.
• Partner with Sales leadership to align events, executive programs, and regional campaigns with account priorities.

Requirements

• 10+ years of experience in B2B SaaS marketing, including significant ownership of demand generation, growth marketing, or pipeline generation.
• Experience leading growth at a developer tools, infrastructure, AI, or technically sophisticated SaaS business.
• Proven ability to build and scale marketing-sourced enterprise pipeline.
• Experience with both sales-led growth and self-serve or product-led acquisition.
• Strong analytical skills and experience using funnel data, attribution, experimentation, and conversion metrics to drive decisions.
• Experience managing paid acquisition, integrated campaigns, lifecycle marketing, and field marketing programs.
• Working knowledge of SEO, AEO, website conversion, and organic acquisition strategies.
• Experience leading and developing high-performing teams.
• Ability to work closely with Sales, Product, Engineering, and technical stakeholders.
• Comfortable operating in a fast-moving environment where leaders are expected to be hands-on.

Preferred

• Experience marketing to AI engineers, developers, platform engineers, or enterprise AI leadership.
• Experience growing open-source communities or converting developer adoption into commercial demand.
• Familiarity with AI observability, evaluation, LLMs, and agent development.
• Experience working across both enterprise and digital-native customer segments.
• Experience with HubSpot, GA4, product analytics, and modern marketing attribution tools.