Head of Creative Strategy (United States)

Responsibilities

• The creative standard. Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first.
• The team. A group of performance creative strategists owns our day-to-day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste.
• The production process. Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high-output as the strategy behind it.
• Creator and talent alignment. You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction.
• New client launches. The first 30 days with a new client either build momentum or create debt. You will own the creative side of onboarding – building the frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time.
• The senior creative voice. When a founder or CMO needs to understand why their creative is underperforming and exactly what to do about it, you are the person in the room. You present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team.

Requirements

• You have spent 7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously. You know what it means to context-switch fast – from a DTC skincare brand to a fitness app to a consumer tech launch – without losing the thread on any of them.
• You have driven revenue, not just creative output. The work you've led has a measurable downstream effect on conversion rates, on cost per acquisition, on the growth trajectory of the brands you've worked on. You can point to it specifically and explain exactly what you did to make it happen.
• You are genuinely fluent in direct response creative. You understand what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate on it. You have strong opinions about what makes an ad work on Meta versus TikTok and you can back them up with data from accounts you've actually run.
• You have built people, not just campaigns. You know how to develop a junior strategist, challenge a senior one, and run a team that owns live client accounts under real performance pressure. You raise the bar without creating chaos, and you build cultures where creative decisions are grounded in evidence without draining the room of instinct.
• You have operated at volume and thrived. You are someone who has kept quality high, clients confident, and teams aligned while juggling more than most people think is possible — and you have the results to show for it.