Head of content

Responsibilities

• Brand & content strategy
• Own Watershed’s editorial strategy, collaborating with the rest of the marketing team to set goals, finalize the calendar, execute content and report on its performance.
• Develop and execute strategic initiatives to amplify and differentiate Watershed’s brand (brand-level campaigns, thought leadership, etc)
• Surface stories from within our company, science team, customer base and beyond
• Develop brand partnerships that extend our reach and bring new angles to our work.
• Work with comms to develop thought leadership pieces and executive bylines that advance our brand and the sustainability field.
• Create interactive content, data stories, and graphics that make complex scientific topics easy to grasp
• Grow our content channels including social and our newsletter subscriber base
• Short-form content and social channel growth
• Build a differentiated and growing social presence for Watershed that sustainability leaders seek out.

Requirements

• You might be a fit if you have
• 10+ years in content, editorial, or brand roles, with at least 3 in B2B or technical content
• A portfolio that shows range: opinion and narrative work alongside demand programs
• At least one idea, framework, or campaign you originated that took hold beyond your own channels, in the market, the press, or your sales team's pitch
• A track record of growing a corporate or executive audience, on Linkedin, or via a newsletter, podcast or other media subscription
• Experience managing and developing writers or marketers, and an interest in doing more of it
• An eagerness to experiment, try new formats, angles and collaborations.
• Must be willing to work from an office 4 days per week (except for remote roles)