Content Strategist

Responsibilities

• Develop and maintain a content roadmap across the blog, SEO landing pages, and PDPs that prioritizes topics by search demand, AI-citation potential, and revenue opportunity
• Define and enforce content structure standards (headers, schema, answer-first formatting, comparison and FAQ blocks) that make content rankable in traditional search and citable by AI answer engines
• Safeguard the SupplyHouse brand voice across all content, ensuring output (including AI-assisted drafts) reads as authentic, helpful, and consistent with brand guidelines
• Review and edit AI-generated and human-written content for accuracy, tone, and duplication or cannibalization risk before publication
• Write and edit original content, including blog features, brand storytelling, and PDP copy, where authenticity and voice matter most
• Partner with the SEO and Growth Marketing team to translate keyword and topical-authority research into content briefs and production priorities
• Monitor content performance across organic traffic, AI citation and visibility share, and conversion, and adjust content strategy accordingly
• Partner with Product and Merchandising teams to ensure PDP content accurately reflects product data while remaining optimized for search and AI discovery
• Track and adapt to evolving AI search behavior (LLM crawling, citation mechanics, answer engine optimization) to keep content practices current
• Manage relationships with freelance writers or content vendors as needed to support production capacity without compromising brand voice

Requirements

• Bachelor's degree in Marketing or a related business field
• 3+ years of Content Strategy, ideally in e-commerce
• 2+ years experience writing and editing for SEO
• Strong writing and editing skills with a demonstrated ability to adapt tone and voice to a brand style guide
• Experience optimizing content for AI/LLM visibility

Benefits

• We have awesome benefits – We offer a wide variety of benefits to help support you and your loved ones. These include:
• Comprehensive and affordable medical, dental, vision, and voluntary life insurance options
• 401(k) with up to 4% company match
• Paid vacation, sick time, and holidays
• Company-paid basic life insurance and long-term disability
• Discounted auto, home, and pet insurance programs
• Flexible Spending Account (FSA)
• Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP)
• Company-provided equipment and one-time $250 work from home stipend
• $750 annual professional development budget