Senior Content Strategist (B2B)

Responsibilities

• Performing current-state, content, competitive and best-practice assessments
• Conducting research into audience needs, trends, behaviors, market dynamics and digital/AI innovations
• Supporting audience, buyer-stage and customer journey mapping and identifying content needs across key touchpoints
• Assisting in developing content strategies, editorial plans, topics, pillars, formats, content requirements and channel recommendations
• Performing content audits and inventories and identifying content gaps, overlaps, opportunities and reuse potential
• Recommending what content to create, keep, refresh, revise, consolidate, reuse or retire
• Developing taxonomy, tagging, metadata and structured-content recommendations, matrices and guidelines
• Supporting AI/LLM readiness and discoverability assessments, including content structure, taxonomy, metadata and citation considerations
• Developing content architectures and modular/reusable content approaches across channels and formats
• Generating and maintaining content matrices, editorial calendars, content plans and related strategic documentation

Requirements

• 5+ years of experience in digital content strategy, preferably in an agency or consulting environment
• Experience supporting complex B2B digital content, editorial, campaign or customer experience initiatives
• Strong combination of technical and marketing content strategy skills, with an understanding of UX, content architecture, taxonomy, tagging, metadata and structured content, as well as audience-centric marketing and content planning
• Experience developing content strategies across multiple audiences, channels, formats and stages of the customer journey
• Experience collaborating with Strategy, SEO, UX, Creative, Data/Analytics, Technology and other cross-functional teams to develop integrated content strategies
• Experience using AI tools, web-crawling tools such as Screaming Frog, and a high level of comfort learning and applying new tools
• Understanding of AI/LLM discoverability and how content structure, taxonomy, metadata and content quality can support human and machine discovery
• Excellent Microsoft Office skills (PowerPoint, Excel, Word, Teams, Outlook) and working knowledge of CMS and DAM platforms, preferably AEM
• Proven strategic thinking, research, analysis, writing, editing and proofreading skills
• Experience synthesizing research and complex information into clear findings, recommendations, frameworks and presentations

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.