Global Content Strategy Lead, YouTube Business

Responsibilities

• Lead and grow a distributed team of content strategists and vendor support globally.
• Own the content strategy roadmap and quarterly planning intake, prioritizing work tied to the go-to-market levers and securing VP sign-off each quarter.
• Lead the Brand Deals Education program end-to-end, growing content kernels, AI-assisted drafting and approval workflows, and loading content so insights reach creators at scale.
• Own Channel Plans templates, partner data and claims, and the Claims Process, ensuring quality, accuracy and fast turnaround. Run the content development cycle with stakeholders, Legal, and localization so materials ship on time, on approval, and at high quality.
• Oversee content creation across key formats and products, including Shorts, Live, Podcasts, and Supers. Work with Content and Media Operations to create one connected pipeline for external communications.

Requirements

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in content strategy, creator or partner education, product marketing, or a related field.
• 3 years of experience managing people, including distributed or global teams.
• Experience with the YouTube creator ecosystem, monetization (including brand deals), partner management, and Media Cos or the Music Industry.

Preferred

• Experience bringing GenAI into content workflows with measurable gains in efficiency or quality.
• Experience influencing VP-level leaders and pushing back with data-backed alternatives.
• Experience designing curricula or education programs at scale.
• Experience with multi-format content strategy, including long-form video, Short-form, Live, and Podcasting.
• Experience using SQL or data analytics tools to deliver insights and recommendations.
• Excellent operational skills across legal review, localization and multi-stakeholder approvals.